Starcount’s approach to Location Planning combines your customer data with our own insights, gleaned from a wide array of sources. Using Starcount Observatory and Starcount Audiences, we identify your customers’ likely drivers and motivations and use them to inform your location planning decisions.
These can include creating store catchments, modelling store under or over-performance, and identifying the ideal location for your business. We can also help with a store closure strategy and accompanying customer communications as you reshape your estate.
But whatever your requirement, we start with in-depth consumer profiling, for a full understanding of your customers and the current opportunities in your market. We apply a combination of our technical expertise and experience to rewarding effect across a wide range of clients and industries.