Discover is the core level for accessing Starcount’s Mindset data. It’s the first step to understanding customers at a deeper level and finding out how to create that emotional connection.
In Discover we share with you a breakdown of your customer base and how they match to our pre-built Mindsets. Find out which Mindsets are most important to your customers, how they differ and see what makes them unique
How it works
We start with a sample of your first party data and match it to our social data. Our algorithms then get to work to uncover the top Mindsets of your customers.
The millions of data points this creates reveal not just Mindsets but also the granular details such as the media titles and brands they prefer and favourite influencers.