Connect is where data meets activation. Here we can pass our data directly to your CRM or customer database.
Connect can work in various different ways, weather it be matching first party data to our pre-built mindsets, building bespoke mindsets or creating target audiences for acquisition without the need for first party data
How it works
We ingest your first party data, match it to our social data and our algorithms reveal the mindsets of your customers. This data is then passed back to you for activation across CRM and other channels.
Alternatively, for acquisition we can build an audience from scratch using our social data alone or by identifying lookalikes based on existing customer mindsets