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Starcount Audiences

Predict what your customers will buy next.

The deeper you look, the more you see. Harnessing the power of Starcount Audiences gives you unprecedented insights into what motivates your customers to behave as they do. Insights which you’ll find invaluable in the allocation of your media spend, and that will help you maximise its effectiveness.

Traditional, survey-based lifestyle research is usually driven by a panel just a few thousand strong and is slow to evolve. So we developed Starcount Audiences, to provide infinitely greater clarity by mapping the ever-changing interests of consumers onto the geographic area where they live.

Then we take these “Passions to Postcodes” insights and use them for everything from finding the best site for your new location, to choosing the right media channels to hit your target audience e.g. out-of-home, direct marketing and digital.

What can Starcount Audiences do for you?

Acquire new customers – by building audiences of prospects who bear a strong resemblance to your existing customers, and whom you can target through the full spectrum of media.

Identify the drivers and motivations of your customers – then use them to formulate your strategies or communications.

Gain local insights – to inform your location and store planning, in-store experience, merchandising, events and more.

Why use Starcount Audiences?

Accurate – It delivers results with unprecedented precision.
Dynamic – It keeps you up-to-speed with your customers’ changing passions and lifestyles as our data is updated on a monthly basis.
Omnichannel – It provides relevant insights across multiple channels; online and offline.
Granular – With the biggest ground-truth to date, it gives you a deep understanding of the motivations of UK-based consumers by mapping them onto their residential postcodes.
Flexible – It gives you the power to build your own audiences.
Scalable – It uploads vast volumes of customer data and finds lookalikes at speed.
Actionable – Insights are readily exported for use in media planning and analytics tools.
Compliant – In a GDPR world, it respects consumer anonymity.

Where to use Audiences’ rich insights for media buying.

Programmatic
CRM
Social
Out-of-home
Door drop/direct mail

Now imagine the difference that harnessing the power of Starcount Audiences could make to your business.

For more information or to request a demo, get in touch now.

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