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The people making it happen

Our team

With over 50 people and counting, we are a rapidly developing data science consultancy. Our team are not only experts in their fields but also passionate about what we do. We maintain a customer-first mindset — continuously collaborating and learning and putting our values at the heart of the way we work. We champion intellectual diversity by combining creativity and science to transform our clients' businesses.

Edwina has always been fascinated by people’s stories and motivations. As the co-founder of worldwide loyalty programmes such as Tesco’s Clubcard and Kroger Plus, she is an experienced leader, entrepreneur and pioneer in the field of data science and customer-centric business transformation. She also champions women’s stories and motivations as the Founder of The Female Lead campaign.
At the end of 2018, Edwina was appointed to the Government Centre for Data Ethics & Innovation. In 2019, Edwina was awarded an OBE for her services to Data and Business.

Edwina Dunn OBE Chief Executive Officer

Always the ideas man, Clive has a passion for using data to engage customers in ways that drive sustainable growth and profits for brands. Clive has nearly 40 years’ experience in Customer Analytics across 30 global markets. From creating the first geodemographic system - ACORN, in the 1980s, to co-founding global consumer insights business, dunnhumby, which revolutionised customer data science. Clive is acknowledged as one of the world’s pioneers in the discipline. He was first to coin the phrase “Data is the New Oil”. In 2019, Clive was awarded an OBE for his services to Data and Business.

Clive Humby OBE Chief Data Scientist

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