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Helping you emotionally connect with your customers

Mindset Marketing

Messaging with emotionally relevant content is 7x more effective

Starcount's social media data and pioneering analytics enables us to identify the Mindsets of your customers in order to deliver highly relevant and highly targeted marketing activity that builds emotional connection

Let’s show you how it works

Meet Jo

Jo is female, 25-34yrs and lives in South West London

Jo loves The Great Outdoors, is Environmentally Aware and enjoys Hiking
Jo’s  favourite brand is Barbour, she loves the National Trust and reads The Guardian
Jo’s mindset is Environmentally Conscious

 

Meet Jessica

Jessica is female, 25-34yrs and lives in South West London

Jessica loves the Gym, Eating Healthy and Running
Jessica’s favourite celeb is Holly Willoughby, she read’s Women’s Fitness and BBC GoodFood
Jessica’s mindset is Fitness Fanatic

Knowing customers Mindsets changes how we think about them. These Mindsets are used to create an emotional connection with customers

HIGHER SPEND
70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to
ADVOCACY
80% of emotionally engaged consumers will promote brands they are loyal to among their family and friends
FRONT OF MIND
86% of consumers with high emotional engagement always think of the brands they are loyal to when they need something

Why build an emotional connection? Higher Spend, Front of Mind, Advocacy

We look at who customers follow on social media. This allows us to determine who customers are and what they are interested in. Are they a fitness fanatic, environmentally conscious, a foodie, tech savvy...

How we understand mindsets The power of social data

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