Our Mindsets are available to license through our data API or visualisation platforms and can be used for:
Strategy & Insights: Understand your target market and their drivers of purchase. Analyse your perceived brand position through the eyes of consumers and identify headroom opportunities.
Creative & Content: Everything from copy to imagery can be influenced through mindset data by understanding what will drive customers to act. Use this data to deliver engaging personalised content that generates sustainable results.
Targeting & Activation: Optimise your targeting and drive results by activating our data across channels from CRM, to digital, to addressable TV, out of home, mailings and more.