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Mindset Marketing

Our Proposition

Mindset Marketing: Connect emotionally with your customers

Starcount is a data company who understand what customers care about most and allow brands to tap into these emotional drivers to connect emotionally and create meaningful brand relationships that lead to true customer loyalty. When brands resonate with a consumers interests, values and aspirations they become the customer’s first choice. For brands to stay on top of ever-changing consumer demand, they need to have an up-to-date understanding of their customers values and mindsets. This is why we champion Mindset Marketing. Our pioneering use of social media data and proprietary science allows us to uncover Customers' Mindsets and understand what's important to them. Are they tech-savvy? Fitness-fanatics? Environmentally-conscious? Successful brands of the future will be those who create an emotional connection with their customers through communication. Show you understand, show you care and be relevant. We call this Mindset Marketing.
Our Mindsets are available to license through our data API or visualisation platforms and can be used for:

Strategy & Insights: Understand your target market and their drivers of purchase. Analyse your perceived brand position through the eyes of consumers and identify headroom opportunities.

Creative & Content: Everything from copy to imagery can be influenced through mindset data by understanding what will drive customers to act. Use this data to deliver engaging personalised content that generates sustainable results.

Targeting & Activation: Optimise your targeting and drive results by activating our data across channels from CRM, to digital, to addressable TV, out of home, mailings and more.

Mindset Marketing generates results for our leading-edge clients and partners by helping them better understand, retain and acquire customers. 

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