From dreams of becoming a sportsman to career-defining moments in Canada meet Karan Singh, Starcount’s Head of Sales to find out more about his career to date and what attracted him to Starcount.
What brought you to Starcount?
My previous role involved working with top tier media publishers to deliver programmatic advertising solutions. What brought me to Starcount was it’s unique approach to data-driven marketing. It played perfectly into my skill set, especially as the pioneering products Observatory and Audiences deliver market-leading insight. At Starcount, I’m surrounded by some of the best talent in the industry, many of whom have worked with a variety of different clients in many sectors. This means we have a lot of expertise in-house to help combat any client challenge as well as helping me to shape our different go-to-market proposals.
Tell us more about your role at Starcount?
I’m responsible for the initial understanding and diagnosis of client challenges. My role involves developing a framework for delivering bespoke solutions against these. It’s great as being the main point of contact for new and prospective clients I interact with an enormously wide range of people across many industries. The insight into the challenges and pain points across each industry is what keeps things interesting.
What did you want to grow up to be when you were younger?
A professional sportsman…I’m still working on it.
If you could swap places with anyone for the day who would it be and why?
Tiger Woods (contentious I know). I’d love to know what it’s like to come back from rock bottom to win one of golf’s biggest honours. The prize money would be good too!
What has been the best moment in your career to date?
Being sent on a 6-month consultancy assignment in Toronto. I was still fairly green at the time and being taken out of my comfort zone was definitely a challenge. The brief was to play my part in ensuring the retention of a key client and we ended with a positive result, for me this was career-defining and led to a more senior position back in the UK.
What advice would you give to those looking to follow in your footsteps?
Back yourself and don’t be afraid of taking risks. It’s really easy to stay in your comfort zone but taking on new challenges is where you’ll see the biggest returns.
What do you think gives Starcount a competitive advantage in the current market?
It’s definitely the unique quality of our dataset. We work with all the traditional datasets however we’re completely forward-facing, using social data to predict the passions and motivations of consumers, this means we can be predictive which is far more important than just looking in the rearview mirror. Meshing customer and social data certainly sets us apart, but we’ve also now mapped this onto UK postcodes, giving us the ability to tell our clients what their customers love and also where to target them, ensuring our dataset is actionable and therefore industry-leading. Last but definitely not least we’ve got unrivalled heritage, with Edwina Dunn & Clive Humby at the helm we’ve got a track record of delivering results and this is something that gives us a huge advantage that’s unique to Starcount.
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