After a career change from advertising to programming, Starcount’s Junior Full-Stack Developer Esther Chan tells us about the benefits of taking a “leap of faith”. Let’s hear more from Esther.
Tell us more about what your role is at Starcount.
As a junior full-stack developer at Starcount, I am responsible for both front-end and back-end engineering of our products – Observatory and Audiences. To summarise, our team builds the APIs of the web application as well as implementing user interface and experience.
What brought you to Starcount?
Prior to my career-switch to the technology industry, I worked at a media advertising agency as a biddable account manager. My daily job involved making marketing decisions with data which cultivated my interest in data science as well as coding.
Earlier this year, I took a leap of faith to pursue a career in programming and hence encountered Starcount. I was quickly intrigued by Starcount’s unique approach to data science and its robust expertise that accurately depict consumer behaviours.
What do you think gives Starcount a competitive advantage in the current market?
Starcount takes a deep dive into consumers’ behaviours which is different from other competitors in the market who focus mainly on social listening. If we take another perspective on the old saying “actions speak louder than words,” people often behave contrary to what they say. It’s important to take into account consumer behaviours when analysing their interest and purchasing power. The challenge with social listening is that only around 11% of social media users actually create or share content. 89% are passive consumers of information.
Starcount taps into this 89% majority and excels in both the art and science of data, which makes us stand out in the industry.
What is your favourite part of the job?
I love problem-solving – big and small – and that excitement motivates me to come to work every day!
What advice would you give to those looking to follow in your footsteps?
I’d encourage my fellow peers to pursue the dreams they have and make them into a reality! It’s never too late to make a career change and I can guarantee you’ll enjoy every single day if you’re doing something that you’re passionate about.