News

From new client wins to reports from events we’ve attended and spoken at, find out the latest news from Starcount.

Starcount partners with Holland & Barrett

Starcount will partner with major … Continued

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Sparse data, not big data, is the real challenge for businesses

Data science pioneer and Starcount CEO, Edwina Dunn, has urged businesses to focus on the real barrier to effective digital transformation. Speaking at the MRS Annual Conference yesterday, 14th March, she described the key challenge as not ‘big data or technology', but ‘sparse data’.

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Starcount receives media recognition for transformative work with Marks and Spencer

It's been a busy month over at Starcount as we announce a new partnership, a keynote speaker and provide a range of insight. Here's a roundup of the media coverage...

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Starcount to partner with M&S in new customer insight collaboration

We are excited to announce a partnership between Marks and Spencer and Starcount. We will be working with this iconic retailer to 'enhance customer understanding and insight through personalisation of M&S’ loyalty & CRM programmes'.

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Starcount recognised as one of FT’s top management consultancies

This week, the Financial Times recognised companies who they considered to be 'UK's Leading Management Consultants 2018' and Starcount was up there...

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The Many Faces of Entertainment – Press Release

On Tuesday 3rd October, Starcount showcased the multitude of insights gathered whilst conducting a study into how we are interacting with our screens in this modern age. There to listen were major brands and experts from across the entertainment industry, poised to discuss the findings...

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Taking a holistic view of the fashion, beauty and wellness industry

Fashion, beauty, healthy and fitness are no longer separate industries - at least, not where it counts. Consumers are taking a holistic approach to looking and feeling good, and it's affecting trends, competition and profit margins. Starcount have studied the passions and mindsets of 4.8 million UK consumers who spend money on their personal aesthetic and wellbeing, in order to understand the mindsets that lead to purchase

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Londoners’ love of department stores shines through in new study

Did you know that Harvey Nichols is Londoners' favourite brand, while the National Theatre is the city's top entertainment venue and Caitlin Moran has the most influence over the British capital? These insights and more are drawn from Starcount's new report into Londoners' luxuries, the results of which were showcased at an exclusive event in London on 14th June 2017.

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