Blog

Starcount is expert in the science of purchase and intent. Find out our take on the issues impacting on business today and how you can use data to transform business outcomes.

Influencers, micro-influencers and brands: What is the best strategy?

Last year, Benefit Cosmetics announced … Continued

Read More

Big Data and England football fans

In keeping with the football … Continued

Read More

Starcount’s Hack Day

Hack Days, or ‘Hackathons’, are … Continued

Read More

D.I.A.L: Gaining insight from customer data

Starcount has a specific four-step … Continued

Read More

The big interview: Clive Humby (part one)

In this new interview series, … Continued

Read More

The culture of data transformation

Developing a strong data strategy … Continued

Read More

Unlocking the male grooming market

For many health, wellness and … Continued

Read More

Understanding the 3 customer mindsets of Open Banking

Reports as recent as yesterday … Continued

Read More

D.I.A.L: Making your data fit for purpose

Starcount has a specific four-step … Continued

Read More

5 things every loyalty programme should have

By Chris Gartside and Dr … Continued

Read More

Starcount’s Whitepapers, now available to download

Starcount regularly publishes cutting edge … Continued

Read More

Now is the best time to be a woman in data science

I had never given too … Continued

Read More

Want to be a better Data Scientist? Learn Data Engineering.

In this Big Data era, … Continued

Read More

The Many Faces of Luxury: 5 mindsets that define the luxury audience in London

New research, from global property … Continued

Read More

How geo-spatial data is being harnessed to solve modern problems

Businesses, governments and individuals around … Continued

Read More

The bank branch is dying – but there’s still time to save it

Online banking has increasingly become … Continued

Read More

Starcount partners with Holland & Barrett

Starcount will partner with major … Continued

Read More

Maintaining market lead

In a world of digital disruption and shifting brand loyalty how can you drive competitive advantage?

Read More

6 ways to use data to drive competitive advantage

In a world of digital disruption and shifting brand loyalty how can you drive competitive advantage?

Read More

7 things you need to know about building customer loyalty

In a world of digital disruption and shifting brand loyalty how can you stay ahead of the competition?

Read More

The why is as important as the what in understanding customers

Starcount's Head of Product Activation, Mark Burton, discusses the importance of not just understanding the what in relation to customer behaviour but also the why.

Read More

4 benefits of getting to grips with spatial data

With GDPR now just around the corner, the anonymised, aggregated nature of spatial data has become increasingly appealing as a safe but nonetheless accurate means of targeting. Here are 4 reasons why your business should be getting involved.

Read More

4 Steps to building an effective data strategy

With the rising tide of big data, how can companies identify the crucial information that will transform a business? Starcount has outlined the four key steps to making this process simple.

Read More

5 things every data engineer needs

Data Engineers are the cogs that keep the wheels turning in any data enterprise. So, what are the five most important things that every data engineer needs?

Read More

The death of demographics

From avocado-eating millennials to affluent older women, the marketing world is obsessed with antiquated demographic segmentation. Starcount's Head of Product Activation, Mark Burton, explains why demographics are dead and what marketers should focus on instead...

Read More

From data to belonging: why the new British army ad campaign is genius

Despite stirring up controversy, the latest British Army recruitment campaign was built on a solid foundation using social data. After hearing about how it was devised, we've made our own suggestions on how they could go one step further, using emotional analytics...

Read More

Big Data: A force for good or a Black Mirror?

Is data doomed or can it be used to create a better society? Starcount's CEO, Edwina Dunn, delves into the power of data and its potential to bring about great change...

Read More

How traditional marketing channels can truly benefit from GDPR and PECR

GDPR is coming! So, how can traditional marketing channels truly benefit? Starcount's Chief Data Scientist, Clive Humby, lays out the answer.

Read More

Change Mindsets and Win with Open Banking

As the Open Banking era is ushered in, many are wondering whether this initiative will herald positive results in a new financial age. Jonathan Burston highlights the potential that Open Banking has, and leaves a few tips for those who want to stay ahead.

Read More

GDPR will shine a light on the dark corners of programmatic

GDPR is about to turn the programmtic world on its head. Are you ready for it? Our expert Head of Product Activation, Mark Burton, has laid out four major strategies that will see you through to success...

Read More

5 key trends in data to look out for: What every marketer should know going into 2018

2017 is drawing to a close – the year that brought us autonomous cars, the iPhone X, the rise of Amazon Alexa and Echo, YouTube scandals, data hacks and a tidal wave of bitcoin-based hysteria. What will 2018 have in store for the marketing and tech worlds? We tapped Starcount’s best and brightest minds for their predictions…

Read More

Why everything you think about the purchase of electric cars is wrong

As the market for electric cars continues to expand at an exponential rate, it's easy to assume that this growth is driven by customers whose primary motivations revolve around the environmentally-friendly capabilities of electric cars. But, you'd be wrong, as a recent Starcount study has discovered....

Read More

The curse of Black Friday: Are discounts all they’re cracked up to be?

As 2017 swings once more into Black Friday and our eyes pop at the thousands of tempting discount opportunities, we're asking whether brands are actually losing out through their rapacious discounting policy? If so, should that signal the end for Black Friday or can data save the day?

Read More

From groovy guidebooks to budget brands: who is winning in travel?

It's been a rollercoaster ride for travel brands in the last few years, as an unpredictable industry has resulted in the rise and demise of different members of this volatile market. So, what's been happening, who's come out on top and where to next?

Read More

Why data storytelling matters – and how to do it

Data storytelling is more than just another industry buzzword. From high-tech visualisations to text-only blog posts, creating a narrative with numbers is an essential part of turning data into insight.

Read More

Programmatic: The path to an effective data strategy?

More and more brands are relying on programmatic to form the foundations of their data strategy. Starcount's CEO explains why the customer deserves more...

Read More

The Lady and the Data: In conversation with Edwina Dunn

Starcount's CEO, Edwina Dunn, sits down with Steve Ward to discuss her proudest moments, greatest challenges and why people are the key to success....

Read More

Creating multi-ribbon-chord diagrams in D3

At Starcount, we've recently worked on finding a way to visualise overlapping customer segments, and created a fork of D3's chord diagram where the ribbons can span more than 2 chords. This is how we did it...

Read More