Swiping right on insight – A closer look at the dating game

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Keeping it Fresh – being a female leader in the data world

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Client Challenge: The way we see it

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Battle for our Screens: How traditional TV can fight back

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Black Friday is not dead, it’s just broken

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7 Steps to Data Transformation

Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.

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Leading high street bank onboarding SMEs

Starcount mined a High Street bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.

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Swiping right on insight – A closer look at the dating game

Name, occupation, height, interests, values, … Continued

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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

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Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

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The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

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Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

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Client Challenge: The way we see it

In this series of blogs, … Continued

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Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

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Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

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Explore by type

Check out our agenda-setting insight and case studies below

Black Friday is not dead, it’s just broken

Lots of retailers are opting … Continued

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Forget store points – The future of loyalty is affiliate marketing

As many traditional customer loyalty … Continued

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‘We are in the era of math men and women’ says Edwina Dunn on ITV

‘The series “Mad Men” celebrates … Continued

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It’s time to usher consumer targeting into a new age

Geodemographic targeting, which has not … Continued

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The lie of the land: Using Big Data to optimise location planning

Selecting and setting up in … Continued

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Insight into action: A blend of art and science

The challenge most businesses have … Continued

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First class insight: a data strategy for airlines

In the last 100 years, … Continued

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How to communicate to create positivity, productivity and profits

Whether you’re trying to sell … Continued

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Staying relevant in the automotive industry

Every industry has its struggles … Continued

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The store of the future will be all about the customer

Over the years, there has … Continued

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10 signs your company needs a data strategy

An increasing number of organisations … Continued

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Social Listening vs Social Clustering

Social data has proved revolutionary … Continued

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With influencer marketing, why settle for anything less than the best?

When utilising influencer marketing, identifying … Continued

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Survival of the Best Fit

By Trevor Meaker, Talent Acquisition … Continued

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Thirsty for more: How social analysis can transform alcohol brands

Understanding how trends rise or … Continued

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The future of creative is AI

Understanding the evolution of the … Continued

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The Big Interview: Hayley Hall

In this new interview series, … Continued

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Five benefits of data-based decision-making

A solid foundation of data-based … Continued

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Starcount media coverage for work on M&S and recognition for our founders

Starcount has received some impactful … Continued

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The big interview: Clive Humby (part two)

In the second of this … Continued

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Hyper-personalisation is just that – hype.

So GDPR has arrived. Everyone … Continued

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Dunn and Humby receive honours from Kingston University

Starcount’s CEO Edwina Dunn and Chief Data … Continued

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Starcount One Of the UK’s Leading Management Consultancies

In January this year Starcount … Continued

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Edwina Dunn named one of 100 Women to Watch in Female FTSE report

Starcount CEO Edwina Dunn has … Continued

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Influencers, micro-influencers and brands: What is the best strategy?

Last year, Benefit Cosmetics announced … Continued

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Big Data and England football fans

In keeping with the football … Continued

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Starcount’s Hack Day

Hack Days, or ‘Hackathons’, are … Continued

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D.I.A.L: Gaining insight from customer data

Starcount has a specific four-step … Continued

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The big interview: Clive Humby (part one)

In this new interview series, … Continued

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The culture of data transformation

Developing a strong data strategy … Continued

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Unlocking the male grooming market

For many health, wellness and … Continued

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Understanding the 3 customer mindsets of Open Banking

Reports as recent as yesterday … Continued

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D.I.A.L: Making your data fit for purpose

Starcount has a specific four-step … Continued

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5 things every loyalty programme should have

By Chris Gartside and Dr … Continued

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Essential Retail on the Starcount-Holland & Barrett partnership

This week, Essential Retail published … Continued

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Starcount’s Whitepapers, now available to download

Starcount regularly publishes cutting edge … Continued

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Now is the best time to be a woman in data science

I had never given too … Continued

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Starcount partners with Holland & Barrett

Starcount will partner with major … Continued

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Want to be a better Data Scientist? Learn Data Engineering.

In this Big Data era, … Continued

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The Many Faces of Luxury: 5 mindsets that define the luxury audience in London

New research, from global property … Continued

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How geo-spatial data is being harnessed to solve modern problems

Businesses, governments and individuals around … Continued

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Maintaining market lead

In a world of digital disruption and shifting brand loyalty how can you drive competitive advantage?

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6 ways to use data to drive competitive advantage

In a world of digital disruption and shifting brand loyalty how can you drive competitive advantage?

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7 things you need to know about building customer loyalty

In a world of digital disruption and shifting brand loyalty how can you stay ahead of the competition?

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The bank branch is dying – but there’s still time to save it

Online banking has increasingly become … Continued

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Bureau Agency

Starcount collaborated with the Bureau Agency to enable understanding of the transformative power of data insight.

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Plan UK: The evolution of fundraising

Starcount worked with children’s charity Plan UK, to develop a publicity and targeting strategy aimed at identifying potential donors and recommending brand partnerships.

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Lynx: One brand’s journey from boy to manhood

Starcount helped men's grooming brand Lynx optimise their marketing and appeal to an older audience, by analysing the passions and motivations of their younger customers.

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The Many Faces of Luxury

In this White Paper you will discover the passions, mindsets and motivations lying behind Londoners' spending habits.

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Look Good, Feel Good

In this White Paper you will discover the mindsets, motivations and triggers of nearly 5 million consumers in the fashion, beauty and wellness markets.

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The why is as important as the what in understanding customers

Starcount's Head of Product Activation, Mark Burton, discusses the importance of not just understanding the what in relation to customer behaviour but also the why.

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4 benefits of getting to grips with spatial data

With GDPR now just around the corner, the anonymised, aggregated nature of spatial data has become increasingly appealing as a safe but nonetheless accurate means of targeting. Here are 4 reasons why your business should be getting involved.

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4 Steps to building an effective data strategy

With the rising tide of big data, how can companies identify the crucial information that will transform a business? Starcount has outlined the four key steps to making this process simple.

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Sparse data, not big data, is the real challenge for businesses

Data science pioneer and Starcount CEO, Edwina Dunn, has urged businesses to focus on the real barrier to effective digital transformation. Speaking at the MRS Annual Conference yesterday, 14th March, she described the key challenge as not ‘big data or technology', but ‘sparse data’.

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Starcount receives media recognition for transformative work with Marks and Spencer

It's been a busy month over at Starcount as we announce a new partnership, a keynote speaker and provide a range of insight. Here's a roundup of the media coverage...

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5 things every data engineer needs

Data Engineers are the cogs that keep the wheels turning in any data enterprise. So, what are the five most important things that every data engineer needs?

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The death of demographics

From avocado-eating millennials to affluent older women, the marketing world is obsessed with antiquated demographic segmentation. Starcount's Head of Product Activation, Mark Burton, explains why demographics are dead and what marketers should focus on instead...

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Starcount to partner with M&S in new customer insight collaboration

We are excited to announce a partnership between Marks and Spencer and Starcount. We will be working with this iconic retailer to 'enhance customer understanding and insight through personalisation of M&S’ loyalty & CRM programmes'.

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From data to belonging: why the new British army ad campaign is genius

Despite stirring up controversy, the latest British Army recruitment campaign was built on a solid foundation using social data. After hearing about how it was devised, we've made our own suggestions on how they could go one step further, using emotional analytics...

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Big Data: A force for good or a Black Mirror?

Is data doomed or can it be used to create a better society? Starcount's CEO, Edwina Dunn, delves into the power of data and its potential to bring about great change...

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How traditional marketing channels can truly benefit from GDPR and PECR

GDPR is coming! So, how can traditional marketing channels truly benefit? Starcount's Chief Data Scientist, Clive Humby, lays out the answer.

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Change Mindsets and Win with Open Banking

As the Open Banking era is ushered in, many are wondering whether this initiative will herald positive results in a new financial age. Jonathan Burston highlights the potential that Open Banking has, and leaves a few tips for those who want to stay ahead.

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GDPR will shine a light on the dark corners of programmatic

GDPR is about to turn the programmtic world on its head. Are you ready for it? Our expert Head of Product Activation, Mark Burton, has laid out four major strategies that will see you through to success...

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Starcount recognised as one of FT’s top management consultancies

This week, the Financial Times recognised companies who they considered to be 'UK's Leading Management Consultants 2018' and Starcount was up there...

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5 key trends in data to look out for: What every marketer should know going into 2018

2017 is drawing to a close – the year that brought us autonomous cars, the iPhone X, the rise of Amazon Alexa and Echo, YouTube scandals, data hacks and a tidal wave of bitcoin-based hysteria. What will 2018 have in store for the marketing and tech worlds? We tapped Starcount’s best and brightest minds for their predictions…

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Why everything you think about the purchase of electric cars is wrong

As the market for electric cars continues to expand at an exponential rate, it's easy to assume that this growth is driven by customers whose primary motivations revolve around the environmentally-friendly capabilities of electric cars. But, you'd be wrong, as a recent Starcount study has discovered....

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The curse of Black Friday: Are discounts all they’re cracked up to be?

As 2017 swings once more into Black Friday and our eyes pop at the thousands of tempting discount opportunities, we're asking whether brands are actually losing out through their rapacious discounting policy? If so, should that signal the end for Black Friday or can data save the day?

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From groovy guidebooks to budget brands: who is winning in travel?

It's been a rollercoaster ride for travel brands in the last few years, as an unpredictable industry has resulted in the rise and demise of different members of this volatile market. So, what's been happening, who's come out on top and where to next?

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The Many Faces of Entertainment – Press Release

On Tuesday 3rd October, Starcount showcased the multitude of insights gathered whilst conducting a study into how we are interacting with our screens in this modern age. There to listen were major brands and experts from across the entertainment industry, poised to discuss the findings...

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The Many Faces of Entertainment

Using pioneering data science, Starcount has delved into the specific passions that lie behind audience viewing habits.

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Bringing the automotive customer into the boardroom

In this White Paper, Starcount has delved into the passions, motivations and mindsets that lead consumers to purchase a car.

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Why data storytelling matters – and how to do it

Data storytelling is more than just another industry buzzword. From high-tech visualisations to text-only blog posts, creating a narrative with numbers is an essential part of turning data into insight.

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Taking a holistic view of the fashion, beauty and wellness industry

Fashion, beauty, healthy and fitness are no longer separate industries - at least, not where it counts. Consumers are taking a holistic approach to looking and feeling good, and it's affecting trends, competition and profit margins. Starcount have studied the passions and mindsets of 4.8 million UK consumers who spend money on their personal aesthetic and wellbeing, in order to understand the mindsets that lead to purchase

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Programmatic: The path to an effective data strategy?

More and more brands are relying on programmatic to form the foundations of their data strategy. Starcount's CEO explains why the customer deserves more...

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Motorcycle brand

Starcount worked with this motorcyle brand to grow its competitive advantage.

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The Lady and the Data: In conversation with Edwina Dunn

Starcount's CEO, Edwina Dunn, sits down with Steve Ward to discuss her proudest moments, greatest challenges and why people are the key to success....

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International Private Bank

Starcount transformed the way this bank communicates with current and potential customers and provided a unique method of identifying prospective clients, dramatically boosting engagement.

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Creating multi-ribbon-chord diagrams in D3

At Starcount, we've recently worked on finding a way to visualise overlapping customer segments, and created a fork of D3's chord diagram where the ribbons can span more than 2 chords. This is how we did it...

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Londoners’ love of department stores shines through in new study

Did you know that Harvey Nichols is Londoners' favourite brand, while the National Theatre is the city's top entertainment venue and Caitlin Moran has the most influence over the British capital? These insights and more are drawn from Starcount's new report into Londoners' luxuries, the results of which were showcased at an exclusive event in London on 14th June 2017.

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High Street Bank

Starcount worked with this high street bank to grow their average product holding per customer.

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Youth Fashion Brand

Starcount helped this fashion brand to generate more revenue versus the retailer’s standard email response.

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TV Production Company

Starcount increased the audience retention of a long-standing, popular US TV show for this production company.

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Male Fashion Brand

Starcount grew brand reach into a male fashion brand’s new target market.

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Entertainment Brand

Starcount grew the owned media of a major US talent show, leading to viewer acquisition and retention.

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Teenage Fashion Brand

Starcount helped to grow customer engagement by 300% for a major UK fashion brand.

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Global Fashion Retailer

Starcount grew customer acquisition for a global fashion retailer entering North America.

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Insurance Firm

Starcount grew customer retention for a major insurance firm.

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Global Restaurant Chain

Starcount increased customer loyalty for a major restaurant chain.

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Asset Management Firm

Starcount grew brand awareness for an asset management firm by driving traffic to their owned media.

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