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Insights

High Street Bank

We grew a high street bank’s average product holding per customer.

Challenge

Identifying when a customer will need a specific service increases online advertising efficiency and leads to better tailored products.

Approach

By mapping transactional and mindset data, we are able to create a bespoke system that identifies when consumers reach a certain life-stage. This insight is used to inform online advertising campaigns, tailoring the message to consumers, based on their specific life-stage.

Result

We grew a high street bank’s average product holding per customer.

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