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Insights

Entertainment Brand

We grew the owned media of a major US talent show, leading to viewer acquisition and retention.

Challenge

In the world of modern TV, shows can no longer rely on rankings as an accurate reflection of why they are or are not succeeding with audiences. Our client needed greater evidence and data to understand the future of their show.

Approach

We profiled the correlation between the show’s ratings and social engagement to identify the elements of each show that were impactful and drove audience growth.

Result

We grew the owned media of a major US talent show, leading to viewer acquisition and retention.

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