Taking you to the heart of your customer
In a world of shifting brand loyalty, how can you stay relevant for your customers when they aren’t interacting with you? With our data science platforms and software, you can visualise instantly and at scale how consumers are motivated and triggered. You’ll understand their interests, passions and purchase behaviour, and see where their emotional loyalty really lies. Find out more about customer segmentation tools.
Uncover what your customers really love
What is the Observatory?
Our Observatory platform contains insights from over one billion global consumers, tracking how their passions, motivations and mindsets change over time. You can visualise when and why consumers engage with brands, influencers, micro-influencers and media titles. We monitor emerging trends and predict future buying behaviour. Find out how other brands have used these remarkable insights.View our case studies
How does the Observatory work for you?
Identify how customers live their lives when they’re not shopping with your brand and learn what motivates them.
It uses large behavioural data sets, rather than small survey-based data, which is dynamically updated monthly.
It informs personalised CRM campaigns and executes decisions from strategies to media planning.
A data scientist will set up the customer segmentation and a consultant will convert insight into an actionable strategy.
How to use all of this rich insight
Increase CRM Loyalty
Truly personalise your marketing by increasing your CRM loyalty
Create Tailored Content
Start to design tailored customer journeys and content
Optimise Media Spend
Develop content that shows you listen and really care about your customers
Identify Influencers and micro-influencers
Engage with and identify the correct influencers for your brand
Discover New Customers
Find relevant brand and media partnerships
Compliant Lead Generation
Reward your brand ambassadors appropriately