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Client Challenge Blog Series: The Art of Not Boring Your Best Customers

Many clients struggle to engage their customers, with a negative impact on the bottom line.

The theme of our latest ‘client challenge’ blog series focuses on how Starcount enables brands to have rewarding conversations with their customers by employing the power of insight.

We all know the type of people best avoided at parties – the folk who just want to talk about themselves.  You escape as soon as you can and make sure you don’t get trapped again.  Unfortunately, many brands behave the same way. Like the worst party bore, they don’t listen. Instead, they deploy emails, day after day – sometimes more than once a day.

It’s not relationship marketing, it’s lazy marketing.

Chasing clicks, but not winning sales or friends.

They turn half their customers into offer junkies who only buy on deal, while turning off the other half altogether.  In the process, trashing margins and driving up opt-outs.

It doesn’t have to be this way.

Starcount can help make brands more appealing – to cut through in the frantic, crowded space that is everybody’s inbox.  We make sure you get the attention of the right customers – and build quality customer relationships that deliver for your business.

How? Well, like starting any mutually beneficial relationship, it’s about taking an interest in the other person, understanding what they want and how you can make them feel valued.

OK, so that’s what every Consultancy says they do, but we have a point of difference – and it delivers proven success, every time.

Starcount experts all work together – Data, Insight, Strategy, Creative and Technology all in one team.

No silos.  No diverse agendas.  One organisation with one culture and just one aim – to make every single communication part of a mutually rewarding relationship between your brand and your customers.

Starting with the data, Starcount Data Scientists discover what makes your customers ‘tick’.  Not just how they shop or their favourite products, but also what they are passionate about when they’re not busy deleting the hundred-plus emails they receive every day.

Starcount Strategists harness insights to plan the best experience for each individual customer, whilst our Creatives utilise the insights and plans to develop captivating communications that build relationships – and most importantly keep your customers shopping with you.

For our clients, this has made a real commercial difference, with a doubling of engagement and halving of opt-out rates.

So get in touch and let us help you make yours the brand that listens, the coolest brand to talk to, the one to be seen with…what’s not to love?

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