Plan UK: The evolution of fundraising

Starcount worked with children’s charity Plan UK, to develop a publicity and targeting strategy aimed at identifying potential donors and recommending brand partnerships.

The Challenge

Due to the introduction of new fundraising regulations, Plan UK needed to develop a new strategy to target only those who would be interested in donating. As a result, they partnered with Starcount, working with their existing TGI (Target Group Index) survey data to enhance their understanding of who potential donors are.

The Approach

Using the TGI data, Starcount created two segments for those who give: Global and Equality. Then, using social intelligence, they identified various profiles, which personified the two segments. Together with Plan, they then selected 3 profiles that would be most effective to engage and target.

The segmentation revealed the specific passions felt by each group, which could be harnessed to inform a communication strategy, from the type of content they’d enjoy to the channels they would prefer. Starcount then matched specific people to each of these profiles and identified potential donors.

The Impact

By compiling and analysing this insight, Starcount was able to help support a more successful strategy for Plan UK by recognising that their target audience had a desire to be informed by trusted individuals. As part of this, Starcount was also able to recommend specific brand partnerships and help create business cases in order to attract these brands and influencers.


Leading high street bank onboarding SMEs

Starcount mined a High Street bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.

Read More

7 Steps to Data Transformation

Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.

Read More

Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

Read More

Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

Read More

Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

Read More

The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

Read More

Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

Read More

Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

Read More