Insights
Posted June 9th 2017
High Street Bank
We grew a high street bank’s average product holding per customer.
Challenge
Identifying when a customer will need a specific service increases online advertising efficiency and leads to better tailored products.
Approach
By mapping transactional and mindset data, we are able to create a bespoke system that identifies when consumers reach a certain life-stage. This insight is used to inform online advertising campaigns, tailoring the message to consumers, based on their specific life-stage.
Result
We grew a high street bank’s average product holding per customer.