We grew the profit margin for Jack Wills across 77% of their menswear lines.
Challenge
Treating all customers the same leads to excessive discounting and greatly damages long-term brand value.
Approach
By understanding how different customer groups interact with any given product, Starcount can identify those products which are likely to sell successfully at a lower discount, resulting in a saving in margin, without compromising on target cover rates at the end of a sales period.
Result
We grew the profit margin for Jack Wills across 77% of their menswear lines.