Bringing the automotive customer into the boardroom

The Automotive industry is expected to change considerably in the coming years and manufacturers will need to clearly understand the voice of their customer if they are to stay on top of evolving consumer trends.

Chief Data Scientist Clive Humby explains this in detail. In this whitepaper you will learn:

• The importance of capturing emotional loyalty through analysing mindsets
• How to effectively analyse and understand automotive buying mindsets and utilise available data sources
• How the changing consumer mindset is reshaping the automotive market
• How well is your brand speaking to particular mindsets?
• How to combine data sources for a complete customer view
• Starcount’s own recommendations and solutions for staying ahead in the automotive industry