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Insights

Big Data and England football fans

In keeping with the football mania, we published an infographic revealing insights for Big Data and England football fans. The analysis revealed exactly which players and brands resonated most with England fans, but we thought we’d go into a little more depth…

English hearts are certainly broken after the upsetting defeat by Croatia that led to England exiting the FIFA World Cup.

But, as witnessed on social media, there has been an outpouring of supportfor the players, proving that despite the loss, English fans are still in love with their team.

We used our social analysis platform, The Observatory, to find out who were the most influential players (not necessarily English) and brands for England fans and the results weren’t exactly what you would think.

Gary Cahill and Raheem Stirling were the only England team players to make the top 10 list coming in at 1st and 10th respectively as the most influential football players for England fans.

Meanwhile Adidas, Nike and Puma topped the sports brands that resonated best with English fans whilst Coca-Cola, Monster Energy and Starbucks formed the top three for food and drink brands, leaving actual FA sponsors Carlsberg seeming slightly out of favour.

But more importantly, how did all this insight emerge? The Observatory was able to identify everyone who followed the England Football Team, identifying what or who else they follow and grouping those brands or football players with the largest following.

This analysis thus reveals the players and brands that best resonate with England football fans and develops insight that can be utilised for a range of beneficial uses such as making sure the partnerships you choose are the right ones to resonate with your audience, a priority in this case for the Football Association.

To find out more about The Observatory, have a look here or let us know if you’d like some more information and we’ll get in touch.

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