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7 Steps to Data Transformation

The data economy continues to grow at an alarming rate. Every two days, organisations across the globe generate 5 exabytes of information: that’s the equivalent of all the words ever spoken by human beings since the beginning of time.

Starcount’s CEO Edwina Dunn elaborates on where the real value of data lies and how insights reveal the true picture of business performance to generate transformational growth.

This whitepaper explores:

  • The factors to ensure data transformation
  • The need for clearly-pronounced goals and strong strategies
  • The importance of knowing what customers really think to give
    them what they want.

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