Sports Illustrated Swimsuit

The Sports Illustrated Swimsuit Issue is published annually by Sports Illustrated. It features fashion models wearing swimwear in exotic locales. According to some, the magazine is the arbiter of supermodel succession. In addition, the issue is a media nexus that in 2005 carried US$35 million in advertising. New issues come out around the middle of February or later. First published in 1964, it is credited with making the bikini, invented in 1946, a legitimate piece of apparel. The issue that got the most letters was the 1978 issue. The best selling issue was the 25th Anniversary Issue with Kathy Ireland on the cover in 1989. Through the years many models, such as Cheryl Tiegs, Christie Brinkley, Paulina Porizkova, Elle Macpherson, Rachel Hunter, Rebecca Romijn, Petra Nemcova, Valeria Mazza, Heidi Klum, Tyra Banks, and Marisa Miller, have been featured on the cover. Other models within its pages, but not on its cover, include Cindy Crawford, Stephanie Seymour, Niki Taylor, Angie Everhart, and Naomi Campbell. The eight models featured on the cover of the 2006 issue were featured in a coffee-table book called Sports Illustrated: Exposure. Photographed by Raphael Mazzucco, and produced by Diane Smith, the unprecedented reunion shoot featured 139 pages of unpublished images. In 2006, the issue expanded publishing to handheld devices. In 2007, the swimsuit issue was first available in China.