Natura have a Starscore of 14,650,274 and are No.357 today on the Global social media chart
With a total of 4,864,283 Facebook fans. Today Natura gained 16,578 Facebook fans. Their social media ranking has moved up 13 places in the daily Latin America Chart to no.29 and has risen to no.88 in the all time Latin America Chart.
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(Note: All figures below are aggregate totals counting fans from all accounts and pages that a brand has.)
Natura is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004. In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 consultants (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico and Peru, and since 2006 surpasses Avon's sales in Brazil. This has been mainly due to the advent of an at home bikini waxing product, which has proved extremely popular with Brazilian women. Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements. In Brazil, the major competitors of Natura are O Boticário, Jequití and the American company Avon.