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STARCOUNT DATA PLATFORM

CONNECT EMOTIONALLY WITH CUSTOMERS

A future-proofed, privacy-first platform for audience insight, planning and activation

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Our industry-first intelligence platform that reveals insights on brands and their competitors

SPENDMAPPER

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Reveal global trends and insights on what consumers truly love and care about

SOCIAL AUDIENCE BUILDER

OUR PURPOSE

There are nearly 8 billion people in the world and no one individual person is the same. We are all a culmination of our unique life experiences, distinct personalities and the diverse context of our life situations. We have different motivations, mindsets and passions that drive us in each of our decisions.

Many of us care about our families, our home, our health and the impact of our work. Some of us care about the environment and societal issues. Some are united by a passion for food, entertainment, sports, gaming, technology, fashion, celebrity and style.

As brands, we grow by tapping into these motivations of our existing and potential customers. However, the key to growth is in remembering the single truth that our customers are not all the same, and we cannot speak to them all the same and expect to win. People are constantly evolving, and today, consumer trends are disrupting behaviours in the way we live, buy and consume at an accelerated rate.

To understand customers, we need data.

A black and white image of a person holding their phone on the subway

And yet, traditionally big data is focused on transactional metrics like sales, conversions and profit.

At Starcount, we have the data and we don’t just know what customers spend, we know WHY.

We’ve built a platform that analyses the data at scale to not just show what customers are doing but to reveal what they truly love and care about.

Starcount’s innovative algorithm combines signals from multiple behavioural datasets across social media, banking spend transactions and demographics to reveal the true motivators of consumer behaviour and drivers of purchase intent.

STARCOUNT CONNECT PLATFORM

 

OUR IMPACT

 

Starcount has been working with some of the world’s leading brands & media agencies to use data to better understand customers. We are fuelled by a passion for people and the motivations behind our behaviours.

By embedding Starcount’s understanding of your customer’s motivational drivers at the heart of your strategy, you will create experiences and brand relationships that deliver a 5-12x increase in revenue.

OUR CLIENTS

Starcount’s data has changed the way we think about our customers and provided a greater level of insight than we’ve ever had before. This has enabled us to target customers in a way that is highly personal to their interests and provided measurably improved results

Customer Experience Director, Tenpin

Starcount’s data is one of the most innovative and actionable solutions we’ve seen in the market. It has given us the ability to connect with our customers in a way we never thought possible, we are now able to provide personalised experiences and content based on customers interests and personas.

Head of Retention, All Beauty

In only eight weeks, Starcount showed us how to leverage and enhance our data, transforming how we communicate with current and target customers to drive sales and increase loyalty.

Head of CRM, Global Automotive Brand

We are always looking for partners that enhance our location intelligence offering and add value for our clients. Starcount’s unique capabilities do just that, delivering audience insights and location targeting based on audience passions in a way nobody else can.

Business Director, Posterscope

Starcount has utilised its pioneering and innovative approach and technology to understand what our customers care most about in order to predict future buying behaviour. This has shown significant results for the Sparks programme.

Loyalty, M&S

Starcount has highlighted significant incremental opportunities for the business by taking a more data and customer driven approach. We see them as a trusted partner; integral to driving the success of our business.

CEO, Holland & Barrett

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