Insights
Posted August 2nd 2016
Asset Management Firm
We grew brand awareness for an asset management firm by driving traffic to their owned media.
Challenge
Many banks struggle to identify their affluent prospects and to drive acquisition by directing them towards relevant content on their owned media.
Approach
Using bespoke segmentation of affluent customers, we worked with the client to create customised messaging for digital activation.
Result
We grew brand awareness for an asset management firm by driving traffic to their owned media.