Social DNA

The art of fan science

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The Social DNA Platform

With our community modelling algorithms and software, we can give you a live picture of the communities that surround your brand and help you in understanding how to reach new target audiences.

We can explore all the communities in an industry, and see how you and your competitors intersect with them, highlighting the gaps and weaknesses that you can target.

Whether you spend tens of millions on global sponsorship agreements, or want to find the perfect blogger to reach your target audience, we can help. We can map the key voices that surround your industry and find those with the most influence, maximising your reach and minimising spend.

We can match your communities to the highest affinity websites, newspapers, magazines and even TV stations. This means you can selectively buy media where it will resonate most and ensure you are getting the most efficiency for your brand.

We've built a live picture of Millennials and the communities they form. We can show you what they're passionate about and where your brand intersects. And this isn't only for Millennials, but a wide variety of demographic groups, showing you in real time what is important and making waves for them.

We track how people engage with content over time and the specific engagement profile that points to something going viral. By knowing what's going to be big before it's there you can be ahead of the game and ready to take advantage before anyone else.

We combine our community and influencer analysis to curate only the very best content, illustrating what's important to your followers. We can pull this into a stream of intelligent, personalised content, delivered to any digital destination. We call it your Vibe.

We've set a new standard on 'share of voice' through 'share of engagements'. By analysing the impact of your strategies on your communities, we're able to provide continuous feedback and help you plan for tomorrow.

With our community modelling algorithms and software, we can give you a live picture of the communities that surround your brand and help you in understanding how to reach new target audiences.

We can explore all the communities in an industry, and see how you and your competitors intersect with them, highlighting the gaps and weaknesses that you can target.

Whether you spend tens of millions on global sponsorship agreements, or want to find the perfect blogger to reach your target audience, we can help. We can map the key voices that surround your industry and find those with the most influence, maximising your reach and minimising spend.

We can match your communities to the highest affinity websites, newspapers, magazines and even TV stations. This means you can selectively buy media where it will resonate most and ensure you are getting the most efficiency for your brand.

We've built a live picture of Millennials and the communities they form. We can show you what they're passionate about and where your brand intersects. And this isn't only for Millennials, but a wide variety of demographic groups, showing you in real time what is important and making waves for them.

We track how people engage with content over time and the specific engagement profile that points to something going viral. By knowing what's going to be big before it's there you can be ahead of the game and ready to take advantage before anyone else.

We combine our community and influencer analysis to curate only the very best content, illustrating what's important to your followers. We can pull this into a stream of intelligent, personalised content, delivered to any digital destination. We call it your Vibe.

We've set a new standard on 'share of voice' through 'share of engagements'. By analysing the impact of your strategies on your communities, we're able to provide continuous feedback and help you plan for tomorrow.

The Team

Edwina Dunn (Global CEO) and Clive Humby (Chief Data Scientist) founded data analytics business dunnhumby, and helped to transform the retail sector, most notably with Tesco in the UK and Kroger in the US. Now they lead a team of cutting edge Data Scientists and Software Engineers, creating the next generation of Insights, Analytics, and Content products by bringing clarity to big data.
We are also supported by Sir Terry Leahy and Christopher Carter on our Board of Directors. Sir Terry was CEO of Tesco from 1997 - 2011. Christopher was previously Chairman of Global Investment Banking at CSFB and now serves as a Senior Advisor to Morgan Stanley.
"When a marketplace is as vast as Social Media, you can’t rest on opinion, you need to rely on facts. Just as we did in retail. We have turned to data to build a platform based on the facts. 1.7 billion of them." - Clive Humby, Chief Data Scientist

Contact us

London

7th Floor

50 Broadway

St James's Park

SW1H 0RG

+44 (0)207 152 4191

See location

Singapore

The Nomad Offices

Suntec City

9 Temasek Boulevard

09-01 Suntec Tower Two

+65 6595 6254

See location

Email us

press, partner or general inquiries:

team@starcount.com

Editorial contact:

socialteam@starcount.com

We'd love to get your feedback

feedback@starcount.com

London

7th Floor

50 Broadway

St James's Park

SW1H 0RG

+44 (0)207 152 4191

See location

Singapore

The Nomad Offices

Suntec City

9 Temasek Boulevard

09-01 Suntec Tower Two

+65 6595 6254

See location

Email us

Request a demo

info@starcount.com

Press, partnet or general inquiries

team@starcount.com

Editorial contact:

socialteam@starcount.com

We'd love to get your feedback

feedback@starcount.com

Request a demo