Our congratulations go to BMW for winning Car of the Year and to Renault for winning the electric car category – a market that we've seen grow by 18% in the last 6 months!
Our pioneering segmentation suggests why Renault had the edge over its runner-up rivals - where BMW and Tesla resonate with the technologically-led consumer, Renault has found its unique voice within the environmentally driven audience.
To find out more and to come to our exclusive industry briefing, get in touch.
Get in touch to invite customer data pioneer and Starcount CEO Edwina Dunn to meet your board and discuss how our motivational segmentation can transform your company.
Brands today are navigating a crowded and fragmented market. Changes in consumer attitudes, data regulations and the effects of content overload are making it increasingly difficult for brands to make an impact. In an age of personalised marketing, significant value can be driven by employing predictive insights and real-time updates.
Starcount has developed an agile capability which can add rich and nuanced dimensions to your existing customer data. Using our motivational segmentation, we nurture brand love by understanding the passions, aspirations, inspirations and trends behind real people. These insights can be used to inform a range of marketing decisions; from customer acquisition to content creation and targeting strategies.
The definitive motivational segmentation for particular industries and interest groups, revealing the distinct passions, inspirations, and aspirations of consumers.
Our interactive data as a service (DaaS) platform, enabling users to explore our proprietary data to answer their own distinct questions.
We collaborate with our clients to tackle their distinct business challenges, using our experience, knowledge and motivational segmentations to help them optimise their data strategies and make their marketing more effective and efficient.
Starcount’s detailed insight into the gaming audience along with a rigorous creative testing approach resulted in 760% improvement in conversion to sales compared to our previous audience targeting methods.
Anne Marie Newman
Marketing Manager - Barclaycard
Twitter advertising was brought back into consideration for our marketing budget after Starcount successfully proved with their insight and targeting through Twitter that they could match or beat our CPAs in our previously best performing channels.
Performance Marketing Director - Barclaycard
Investec offers an exclusive, highly targeted service in personal banking. Starcount is providing us a huge amount of valuable insight into what makes our customers and prospects tick, in and outside of the bank, which in turn helps us design better creative and relevant offers to shape and drive our new campaign.
Head of Retail Marketing - Investec
Starcount is now expanding its understanding of consumers by applying proven approaches - not just to customer data or the rich social network data revealing consumer passions and behaviours – but also to powerful third party financial data. By exploring these rare and complementary data sets, they are able to help companies understand where consumers choose to spend their two most valuable resources - their time and their money.
Sir Terry Leahy
Director and Investor in Starcount
Keeping our finger on the pulse of what our audiences love is crucial to Fremantle's content strategy. We know the audience profile most desirable to our advertisers and Starcount is able to offer granular insight into what they're passionate about. Starcount has impacted our long term digital content strategy and changed some of our pre-perceptions of our audiences.
SVP Strategy & operations - Fremantle Media
For years now content owners and brands have sought to learn more about their audiences with data, but have seldom turned this to their advantage. But with Starcount's revolutionary ability to provide insight into not just the 'active audience' but the passive 'watching audience,' producers can now create content tailor made to any audience. It makes the well-documented efforts of Netflix to use data in their acquisition and commissioning strategy look tiny by comparison.
Director – Fable Media
The future of competitive advantage hinges on our ability to process and act upon the constant flow of information available to deliver value to people beyond our products – to create affinity for our brands by not only what they do, but what they mean to the individual and/or world at large. This is the unprecedented opportunity that Social and data about people’s lives offers us.
VP Global of Marketing Data & Analytics – Unilever
Starcount offers our clients a new way of tracking their customer behaviour, and understanding peoples real passions based on their social connections. The robust data provides live insights which can change the way we approach communications.
Chief Strategy Officer - Total Media
Jack Wills is always looking at new ways to understand what our customers love and how they live their life so that we can bring the best of our creativity to the fore. Starcount is helping us to better understand who our loyal and passionate advocates are, what they like most and, to find more like them, all over the world.
CEO – Jack Wills
Our data platform, 'The Observatory', uses a series of methodologies and techniques to discover consumers' genuine passions, needs and aspirations by studying their social connections. Our social intelligence shows the world through the eyes of consumers by revealing the brands, influencers, media and interests that are most important to them.
Using our technology, we give our clients a competitive advantage by responding quickly to their objectives, informing marketing strategies and identifying consumer trends. If you really want to know how your customers think, bring them into the boardroom.
Starcount is led by Edwina Dunn (CEO) and Clive Humby (Chief Data Scientist), the founders of the global data analytics business, dunnhumby. dunnhumby helped transform the retail sector, most notably with Tesco in the UK and Kroger in the USA.
At Starcount, we have brought together a team of first class data scientists and software engineers, led by experienced senior data consultants, to bring our clients the next generation of consumer insights and customer targeting.