Predictive insight to put your customer at the centre of all you do.
For the first time, Starcount have enabled brands to see the world of fashion through the eyes of their customers. We have produced the definitive segmentation of female fashion in the UK - showing you how important your brand is to different customer types.
At Starcount we provide businesses with rich insight that can inform everything from board level strategic decisions to individual customer communication, helping brands to succeed in an increasingly competitive marketplace.
Businesses and brands today need to navigate a fragmented market, where customers are becoming harder to reach across many more touchpoints. Advertising has hit saturation point, where a constant barrage of messages has made cut-through and impact difficult to achieve for most brands. Companies must learn how to grab the attention of consumers who now live in the world of digital media. They have to understand what motivates people, how they can be reached and have something interesting and relevant to offer once they have their attention. This requires lots of data and real skill to uncover meaning.
With the unique capability to work with three data sources – social media data, customer data and market data – Starcount brings a new approach to understanding customers, uncovering their aspirations and the motivations that lead to purchases, and helping brands cut through the noise with real relevance.
Starcount has new investors and leaders - Edwina Dunn (CEO) and Clive Humby (Chief Data Scientist), the founders of the global data analytics business, dunnhumby.
dunnhumby helped transform the retail sector, most notably with Tesco in the UK (1995-2011) and Kroger in the USA (from 2004).
They have now created a team of first class Data Scientists and Software Engineers to bring you the next generation of customer/audience insight and targeting.
Edwina Dunn and Clive Humby pioneered the understanding of customers using Big Data and used that insight to keep Tesco as the No. 1 grocery retailer for two decades. At the heart of dunnhumby's success was recognising the need to personally know customers and deliver to them more of what they love.
dunnhumby's sophisticated capability to use data on the combination of products purchased to describe and define an individual still forms the basis of our work today.
However now Starcount recognises the need to deeply understand customers behaviour outside of what can be inferred from grocery and loyalty card data as it only describes one aspect of someone's life. What about passion purchases? Major purchases? Purchases around life events? Decisions on how to spend leisure time?
It's crucial businesses don't only analyse data from the past, but also focus on predicting audiences and customers' wants and needs, and understand the 'why' behind their views and purchases.
Starcount becomes the engine room that powers your smart business decisions. We work with clients on an on-going basis delivering insight via data feeds, custom and enterprise platforms, and activation recommendations through in person consultancy.
Keeping our finger on the pulse of what our audiences love is crucial to Fremantle's content strategy. We know the audience profile most desirable to our advertisers and Starcount is able to offer granular insight into what they're passionate about. Starcount has impacted our long term digital content strategy and changed some of our pre-perceptions of our audiences.
Katharine Lewis, SVP Strategy & operations - Fremantle Media
Starcount’s detailed insight into the gaming audience along with a rigorous creative testing approach resulted in 760% improvement in conversion to sales compared to our previous audience targeting methods.
Anne Marie Newman, Marketing Manager - Barclaycard
Twitter advertising was brought back into consideration for our marketing budget after Starcount successfully proved with their insight and targeting through Twitter that they could match or beat our CPAs in our previously best performing channels.
Stuart Brann, Performance Marketing Director - Barclaycard
Investec offers an exclusive, highly targeted service in personal banking. Traditional media and mass audiences would not be right for such a specific offer. Starcount is helping us to target our messages and to place them where they have most impact. This gives us a huge amount of valuable insight into what makes our customers and prospects tick, in and outside of the bank, which in turn helps us design better creative and relevant offers to shape and drive our new campaign.
Iain Clark, Head of Retail Marketing - Investec
Starcount is now expanding its understanding of consumers by applying proven approaches - not just to customer data or the rich social network data of stars revealing consumer passions and audience behaviours – but also to powerful third party financial data. By exploring these rare and complimentary data sets, they are able to help companies understand where consumers choose to spend their two most valuable resources - their time and their money.
Sir Terry Leahy, Director and Investor in Starcount
For years now content owners and brands have sought to learn more about their audiences and customers by collecting their data, but have seldom worked out how best to turn this information to their advantage. But with Starcount's revolutionary ability to provide insight into not just the 'active audience' but the passive 'watching audience,' their passions and influencers, producers can now create content tailor made to any audience on the planet who are active on social media. It makes the well-documented efforts of Netflix to use data in their acquisition and commissioning strategy look tiny by comparison.
Jon Davenport, Director – Fable Media
At Unilever, we are actively building 1 Billion relationships with our consumers. The future of competitive advantage hinges on our ability to process and act upon the constant flow of information available to deliver value to people beyond our products – to create affinity for our brands by not only what they do, but what they mean to the individual and/or world at large. This is the unprecedented opportunity that Social and data about people’s lives offers us.
Shawn O'Neal, VP Global of Marketing Data & Analytics – Unilever
Starcount offers our clients a new way of tracking their customer behaviour, and understanding peoples real passions based on their social connections. The robust data provides live insights which can change the way we approach communications.
Lucas Brown, Chief Strategy Officer - Total Media
Jack Wills is always looking at new ways to understand what our customers love and how they live their life so that we can bring the best of our creativity to the fore. Starcount is helping us to better understand who our loyal and passionate advocates are, what they like most and, to find more like them, all over the world.
Peter Williams, CEO – Jack Wills
Our expertise has already benefited the following sectors: