Predictive insight to put your customer at the centre of all you do.
For the first time, Starcount has enabled brands to see the world through the eyes of consumers. The first report in our Consumer Insight Series reveals a definitive segmentation of female fashion in the UK – showing you how important your brand is to different consumer types.
At Starcount, we deliver unique, actionable insights from a wealth of highly complex, real-time, global data – insights that enhance our clients’ understanding of consumers and help their businesses grow.
Brands today are navigating a crowded and fragmented market. Changes in consumer attitudes, data regulations and the effects of content overload are making it increasingly difficult for brands to make an impact.
In an age of personalised marketing, significant value can be driven by employing predictive insights and real-time updates. Starcount has developed an agile capability which can add rich and nuanced dimensions to your existing customer data, nurturing brand love by understanding the mind sets of real people.
These insights can be used to inform a range of marketing decisions; from customer acquisition to content creation and targeting strategies.
Starcount derive insight from multiple data sources – including social media data, customer data and market data – combining and enhancing them with the intelligence from our proprietary data platform, The Observatory. We collaborate with our clients to tackle their unique business challenges, using our experience and knowledge to help them optimise their data strategies and make their marketing more effective and efficient.
We also provide a range of pre-packaged, industry-specific intelligence, focused solely on social data, through our Consumer Insight Series.
Our data platform, ‘The Observatory’, uses a series of methodologies and techniques, including graph theory, to discover consumers’ genuine passions, needs and motivations by studying their social connections. Our analysis of social data shows the world as consumers see it by revealing the brands, influencers, media and interests that are most important to them.
Using our technology as an enabler, we give our clients a competitive advantage by responding quickly to their objectives, informing marketing strategies and identifying consumer trends.
We've produced the definite market segmentation for a number of different industries, revealing the distinct passions, interests, and likes of different, industry-relevant consumers.
Our insights are delivered in two forms: a free, online output called Brand Relevance Rankings (which you can view at rank.starcount.com) and a series of written Customer Segment Insights, that explore each segment in more depth.
We've produced our insights for a number of different industries. If you have a particular interest, please contact us at firstname.lastname@example.org.
This is our interactive data as a service (DaaS) platform, where users can interrogate our proprietary data to answer their own unique questions.
Using multiple data sets, including our own proprietary data, we apply our innovative IP focused on consumer centric modelling, to inform creative, content and targeting decisions on a global, real time basis and to maximise the use of existing data.
Starcount is led by Edwina Dunn (CEO) and Clive Humby (Chief Data Scientist), the founders of the global data analytics business, dunnhumby.
dunnhumby helped transform the retail sector, most notably with Tesco in the UK and Kroger in the USA.
At Starcount, we have brought together a team of first class data scientists and software engineers, led by experienced senior data consultants, to bring our clients the next generation of consumer insights and customer targeting.
We work with a wide-range of clients, across a number of different industries - including, finance, fashion, automotive, and FMCG. We solve problems unique to our clients and supply regular insight deliveries that feed directly into their marketing strategy and brand planning.
Keeping our finger on the pulse of what our audiences love is crucial to Fremantle's content strategy. We know the audience profile most desirable to our advertisers and Starcount is able to offer granular insight into what they're passionate about. Starcount has impacted our long term digital content strategy and changed some of our pre-perceptions of our audiences.
Katharine Lewis, SVP Strategy & operations - Fremantle Media
Starcount’s detailed insight into the gaming audience along with a rigorous creative testing approach resulted in 760% improvement in conversion to sales compared to our previous audience targeting methods.
Anne Marie Newman, Marketing Manager - Barclaycard
Twitter advertising was brought back into consideration for our marketing budget after Starcount successfully proved with their insight and targeting through Twitter that they could match or beat our CPAs in our previously best performing channels.
Stuart Brann, Performance Marketing Director - Barclaycard
Investec offers an exclusive, highly targeted service in personal banking. Traditional media and mass audiences would not be right for such a specific offer. Starcount is helping us to target our messages and to place them where they have most impact. This gives us a huge amount of valuable insight into what makes our customers and prospects tick, in and outside of the bank, which in turn helps us design better creative and relevant offers to shape and drive our new campaign.
Iain Clark, Head of Retail Marketing - Investec
Starcount is now expanding its understanding of consumers by applying proven approaches - not just to customer data or the rich social network data of stars revealing consumer passions and audience behaviours – but also to powerful third party financial data. By exploring these rare and complimentary data sets, they are able to help companies understand where consumers choose to spend their two most valuable resources - their time and their money.
Sir Terry Leahy, Director and Investor in Starcount
For years now content owners and brands have sought to learn more about their audiences and customers by collecting their data, but have seldom worked out how best to turn this information to their advantage. But with Starcount's revolutionary ability to provide insight into not just the 'active audience' but the passive 'watching audience,' their passions and influencers, producers can now create content tailor made to any audience on the planet who are active on social media. It makes the well-documented efforts of Netflix to use data in their acquisition and commissioning strategy look tiny by comparison.
Jon Davenport, Director – Fable Media
At Unilever, we are actively building 1 Billion relationships with our consumers. The future of competitive advantage hinges on our ability to process and act upon the constant flow of information available to deliver value to people beyond our products – to create affinity for our brands by not only what they do, but what they mean to the individual and/or world at large. This is the unprecedented opportunity that Social and data about people’s lives offers us.
Shawn O'Neal, VP Global of Marketing Data & Analytics – Unilever
Starcount offers our clients a new way of tracking their customer behaviour, and understanding peoples real passions based on their social connections. The robust data provides live insights which can change the way we approach communications.
Lucas Brown, Chief Strategy Officer - Total Media
Jack Wills is always looking at new ways to understand what our customers love and how they live their life so that we can bring the best of our creativity to the fore. Starcount is helping us to better understand who our loyal and passionate advocates are, what they like most and, to find more like them, all over the world.
Peter Williams, CEO – Jack Wills